Dark Chocolate Reeses: it seems so obvious
So apparently Hershey released a limited edition dark chocolate Reese’s peanut butter cup when Dark Knight came out. I guess I was too busy watching Dark Knight to notice. Lucky for me, they’re making it a full time addition to the Reese’s lineup.
Like most people who buy Hershey products I have some kind of hard-wired predilection for Reese’s that hails from my impressionable childhood. Despite the fact that I know these peanut butter cups are unpleasantly oily, despite my concern that the “peanut butter” center is actually harder than the “chocolate” coating, despite the fact that they actually make my teeth hurt…I will probably try the dark chocolate version.
You can read the press release here. There’s a lot of hoohah about their promotional giveaway, and a contest to determine which city loves Reese’s the most. The contenders? Chicago, Spokane, Boise, St. Louis and Norfolk. If these were the cities were my product was performing best, I’d keep it to myself and take the matter up with Marketing and Sales. But hey, I’m not Hershey.
Tags: confection, industry, mainstream, News