Valrhona’s Redesign
Valrhona has given their Grand Cru retail line (that’s single origin chocolate bars, for any rookies out there) a makeover. Personally I prefer oblong bars to squares, but otherwise this is a pretty sexy design. Valrhona’s retail bars have gotten kind of scattered in terms of marketing and packaging; it would be nice to see the whole line given a unified identity. It’s worth noting that these 70g bars appear to be replacing their 100g bars, with the same (or greater) price tag.
Tags: bar, bean to bar, industry, News, origin